How to Get Your Black Metal Album Discovered 

 January 16, 2023

It is often difficult for new black metal bands to get widespread prominence. Because the internet is a saturated marketplace with a million other bands, why should anyone pay attention to your band?

If you don’t have a fanbase, there is no one to excite or sell to. Sad to say, the entire world isn’t really your target group. It makes no difference if your song is the best thing since Enter Sandman; without appropriate marketing, no one will notice it.

In this article, we will show you how to get the name of your black metal band out there.

  1. Make an Iconic Album Cover
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Remember when you couldn’t remember the members of a band but could recall their album covers? It is only one of the many reasons why it is critical to create an album cover that is both appealing to the eye and expresses the substance of your album.

Don’t know what style of the album cover is perfect for your band? Do you need more references? Just head to and check out their endless library of album cover templates.

Many of the templates in their library are completely customizable and can be adjusted to your specific requirements and tastes. Go visit their website and select one that will catch the attention of your audience and listeners!

  1. Develop a Social Presence
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It is critical to develop and maintain an effective, intriguing, and engaging presence for your audience across Instagram, Twitter, and even less obvious channels like TikTok and Snapchat. It does not mean that you should reveal the personal lives of the members; rather, aim to build a presence online that confirms that your band exists.

Also, try to keep your profile usernames uniform so that anyone searching for you online may find you easily. Furthermore, there is an enormous number of resources available on how to handle your social networks. Consider some of these useful resources for further information on how to manage and maximize your social media profiles.

  1. Get Press and Website Exposure
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If your music is featured in music articles, it can help develop buzz and provide you the credibility to grow your career in music. However, it is critical to approach critics and journalists appropriately.

Hiring an experienced public relations executive to manage your effort is usually the best approach to getting fantastic exposure. However, this is not always practical or feasible for a beginning artist on a tight budget. For artists with a limited budget, do-it-yourself public relations is an alternative.

  1. Focus on Your Niche

Where and to whom you promote your art can make or break it. There are thriving music subcultures all throughout the planet, some large and sweeping, some tiny and committed.

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Finding, understanding, and leveraging your unique area is critical to the success of your promotional strategy. One of the best pieces of advice is to have a terrific single and spend on a superb music video that is more than just a regular performance video of your band in an underground bar.

You may be tempted to pursue a global audience, but most people prefer to see local talent flourish. Take advantage of this mindset and establish your fanbase locally before extending to bigger places.

  1. Play Live Often

Gigs and tours are an incredible strategy to engage with fans. Get scheduled at local clubs, do amazing shows for local music enthusiasts, and you’ll quickly build a strong, new following.

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Once you’ve established a local presence, you can hit the road and explore new musical environments town by town. It’s difficult to tour and play shows every night, but if you have a spectacular live show, the results will speak for themselves.

  1. Ask Fans to Include You on Their Playlists

You’ll be amazed at how helpful playlists from Spotify, Apple Music, and other platforms can be. Songs on popular playlists can easily reach hundreds of millions of listeners worldwide, amassing billions of streams.

Getting your song on a popular playlist can help you reach a large number of people. That’s not just wonderful exposure, but also royalty earnings on your hand, so it’s worthwhile to look into all opportunities.

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Key Takeaway

If you’ve found this post, you’ve definitely read a lot of web tips about music promotion and marketing. As you can see above, the majority of the advice given also applies to advertising metal music.

However, black metal is a genre with a highly involved fanbase and unique internet behaviors. Some habits bring amazing opportunities, while others are annoying.

Metal enthusiasts like creating groups for bands, themes, subgenres, and other things. You can publish your music and stuff within them without fear of being chastised, as long as it matches the scope and is not spammy. Participating in the conversations and making new relationships is indeed a great move.

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