Business

Guide on How to Build Your Startup’s Marketing Strategy from Scratch

Introduction Marketing is an essential part of running any business. Many would even argue that it is a necessary part of creating a successful business, regardless of the industry. Another perspective is that since every industry is saturated with thousands, marketing is the tool through which you can stand out. It is especially important for

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Digital Marketing

What is the best marketing strategy?

The growth of a company is not an easy process. The first thing you will need to develop is an idea that is feasible. Having discovered a profitable niche, defined a target demographic and manufactured a product of value, you will need to market it effectively. It has become increasingly challenging to get the word

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Digital Marketing

7 Awesome Social Media Marketing Strategies aNew Businesses

Social media is one of the internet’s most prominent platforms in today’s world. The internet is incomplete without social media, contributing to almost 70% of it. Social media is an invention that has completely flipped the way that the world functions and have made everything a lot more manageable and accessible.  Suppose you want to

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Business

How Do Sales Funnel Work And Are They Effective For Marketing?

Introduction: Sales funnel is defined where an individual is in their purchasing journey, irrespective of them becoming aware of your brand or if they are a potential or brand-loyal repeat customer.  The path your customers will take will be shown by the sales funnel while purchasing your product or service. You can understand how it

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Digital Marketing

PPC Marketing Strategies for MSPs

When we think about marketing, MSPs are generally not the first industry that comes to mind. We typically think of glamourous name brands. However, the digital marketing landscape offers MSPs a way to market their services while precisely measuring their return on investment. Pay-per-click advertising, known as PPC advertising, is a fantastic way for MSPs

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Business

6 Marketing Communication Strategies You Must Know

Today, thousands of people’s minds are revolving around one question: How to make their services thrive in the e-world? Such people lack the importance of those keys that they might use daily. If you are also looking to shine like a star in the online world by introducing your services, you will require marketing and

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Digital Marketing

How to Use Hotel Marketing to Attract New Guests to Your Property

Between 2020 and 2021, the hotel industry lost a collective $111.8 billion in revenue, according to a report by the American Hotel and Lodging Association. While numbers are almost back to pre-pandemic levels, it’s clear that hotels still have some work to do to get back on track. Now, more than ever, you should place

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Digital Marketing

3 Ways to Get More Consulting Clients

If you have a consulting business or are thinking about starting one, you have a very high chance of success. Experts are predicting the global management consulting market will grow to $973.67 billion in 2022 and this growing trend will most likely continue. However, if you want to succeed, you need to have a steady

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Travel & Lifestyle

How to Build A Personalized Spa Marketing Plan

With increasing number of people opting for elective medical procedures there has been an exponential growth in the medical spa business.  According to multiple reports the industry is expected to grow at an annual rate of 8%, and become a USD 6 billion industry on its own. However, in order to encash on this growth,

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